Creative Advertising for 2016
Stepping out of your comfort zone is taking risks, but you should not be afraid to get out of your normal course. It is noteworthy that extreme marketing can make your business memorable. And one way of doing so is through creative design.The creative team of a company that is responsible in producing advertisements, commercials, and various marketing promotions is composed of a writer (for the script), art director (for the design), account planner and account manager. The first step of the team is to discuss the strategy which is the campaigns goal and can be conveyed in distinct, creative briefs. The team should then work on how they will communicate the needed message. The next step is conceptualization or brainstorming to be able to devise ways. Then, the next step is approval, and it now goes to the production process. If there is a need for it to be tested, reedited or revise, it will be up to the team and the company.
But if you do not have a creative team then maybe you can ask for assistance from an advertising company or a graphic design company. To select a graphic design firm is a bit complicated one.
Take note that the graphic designer is the heart of the creative design.
Every graphic designer has his/her level or degree of talent as well as experience. The independent graphic designer or freelancers have many years of working experience with firms. It is a common misconception that freelance graphic designers are lacking talent, professionalism and experience making it hard for them to have a permanent employment. But it is not the point. Freelance designers require not-so-expensive rates, and they are only available for short-term contracts. The professional graphic designer could either be independent or be part of a company. The professional graphic designer usually has had formal training when it comes to making creative design. A large graphic design company will give you the perception of their stability because of their portfolio, staff number and available resources. They also have a team composed of many independent graphic designers.
It is not obliged that you know what you need exactly because it is the job of the graphic designer. He/she is responsible to give you solutions depending on your needs. If you are conscious with your budget (which you should really be) be straightforward and open about it, ask for estimates of how much it will cost you. The lower the cost means that there will be less time to be allotted in research and development of concept but, it does not imply that the graphic designer will reduce his/her rate per hour.
Before you can make a choice, you must conduct an interview with various graphic design company. Let them discuss their rate and take a look at their portfolio. If you are convinced of who is the best that you could work with then it is time to hire them.
A business that knows the need for a creative design realizes the need for a good graphic design company. So step out of the normal course and take risks.